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Anya Hindmarch’s Love Letter To London


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LOOK up! Anya Hindmarch has suspended and squashed big chubby coronary heart balloons over and in London’s well-known landmarks as a love letter to the capital.

The balloons will float from daybreak till nightfall on Valentine’s Day, after which reappear at 29 totally different places daily for every week. 180 The Strand, Battersea Energy Station, Covent Backyard, Granary Sq., Leicester Sq., Piccadilly Circus, Serpentine Gallery, Somerset Home, The Dorchester, The Ritz London and choose Westfield purchasing centres will all really feel the love within the run-up to and through London Fashion Week.

“The thought for this venture got here to me while sitting in a packed Royal Pageant Corridor. I used to be in awe of the resilience of Londoners and its guests,” Anya Hindmarch mentioned of her romantic fling across the capital. “Tying big helium stuffed chubby hearts onto buildings all around the metropolis is solely a ‘shock love letter to London’ as a tribute to its energy and to have fun our wonderful artistic metropolis”.

The Mayor of London, Sadiq Khan, who has helped facilitate the venture together with the British Trend Council, the Metropolis of Westminster and the Civil Aviation Authority, mentioned: “As London Trend Week showcases the capital to the world, these enormous coronary heart balloons animating our nice areas and structure will present as soon as once more that London is open to expertise and creativity and offers it a heat welcome.”


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Hindmarch’s Valentine follows the news that her brand is breaking away from the London Fashion Week schedule, and choosing 4 “shopper happenings” as a substitute of biannual presentation. Her visible feasts – bear in mind the suburban home, human conveyor belt and fairground trip of Hindmarch exhibits previous? – will definitely go away a gaping gap within the Sunday morning slot, however, if her fond ode to the capital is an indication of what is to return, anticipation – in addition to love – is properly and actually within the air.



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