This morning, Reserved unveils its newest SS18 marketing campaign ‘I LOVE YOU CINDY’, a tribute to the inimitable supermodel, Cindy Crawford. In a pastel-hued dreamscape, the Polish excessive avenue large transports us again to the last decade of decadence – the 1980s in fact – with a marketing campaign that sees final ’80s icon Cindy Crawford return to a time when all the things was super-sized and brand-spanking new. Within the marketing campaign movie, directed by Gordon von Steiner, Cindy dances energetically in a pink energy swimsuit in a single scene, seems on the set of a retro cleaning soap opera alongside Stranger Issues actor Dacre Montgomery, Tish Graves and Eric Roberts in one other, and is later pushed in a monster pick-up truck by a shock visitor. And if you happen to’re questioning what it’s that will get Cindy Crawford on her toes and dancing as enthusiastically as she is within the marketing campaign movie, it is “something by Prince!” she tells Vogue.
It is unimaginable to overlook the ’80s affect within the marketing campaign, paying homage to the years when Cindy first carved out her profession however what’s her most memorable second from that pivotal decade? “Wow, that is a tough query,” Crawford muses. “I used to be simply beginning highschool to start with of the ’80s and by the tip of the ’80s, I used to be dwelling in New York modelling. Definitely getting my first Vogue cowl was a spotlight!”
Within the SS18 movie, Cindy sports activities a variety of totally different seems to be from a pinstripe white swimsuit to a vibrant ’80s-esque shell swimsuit however her on a regular basis uniform now, is a bit more informal. “I stay in Malibu so most days discover me in denims, a T- shirt and a leather-based jacket,” she explains. “I beloved all of the fits we wore for the business however I’ve to say the pink one was my favorite. I really like the color for spring and paired with flats made it look fashionable and excellent for dancing!”
Reserved could have landed within the UK scarcely six months in the past however the excessive avenue newcomer has already made a big impact with a string of campaigns that includes a stellar forged together with Kate Moss, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk. “What Reserved have accomplished with their campaigns has been actually good,” Cindy asserts. “I beloved Kate [Moss]’s actually timeless visible, after which the extremely present marketing campaign at Christmas with Adwoa, Jourdan and Irina… I am blissful to be added to this line-up with one thing that feels nostalgic however can be shocking. I feel the model are holding folks on their toes.”
The SS18 Rerseved assortment is that can be purchased in retailer and on-line at reserved.com